At Cooney/Waters, we are focused on reaching and engaging relevant consumer and professional audiences at the point where they seek health information and are poised to take action. Our industry-leading marketers are experts at translating complex communications strategy into understandable, compelling and effective campaigns.

Our extensive knowledge of emerging and traditional channels of communications enables us to offer a full range of services that effectively promote brands and achieve real-world, measureable results. We have an impressive track record of building innovative alliances and partnerships in healthcare that let us maximize resources in targeted, strategic ways that ultimately extend your reach.

We work across the full range of health and medical therapeutic areas. Our expertise includes:
Our Services


Our Specialties Include:

Strategic Marketing

We develop creative solutions to achieve your business needs and drive product uptake

Advocacy Relations

We change minds and behaviors through coalition-building, collaborations and sponsorships, awareness activities, and constituency relations

Digital/Public Engagement

We create digital programming and content that motivates desire, ongoing action and longer-term engagement

Scientific/Medical Communications

We produce monographs/white papers, develop symposia, host roundtables and craft educational tools to communicate about complex medical and scientific issues

Policy and Issues Management

We use strategic communications to drive policy change, incorporating an issues management framework within all of our programming

Corporate Communications

We excel at brand development, executive visibility programs, creation of thought leadership platforms, and corporate media and social media strategy for public, private and non-profit sectors

Media Strategy and Outreach

Our media outreach is smart, strategic and message-driven, meeting today’s insatiable appetite for health and medical news

Government Services

We offer our full range of services to federal government agencies through our sister agency Corkery Group Unlimited’s GSA Professional Services Schedule. For full details, see our GSA services summary, or contact our contract administrator Tim Bird.


As part of the the Unlimited Group family of strategic communications companies, we can draw on resources and expertise across the healthcare spectrum, including public relations, market research, medical education and professional advertising services. We’ve created an environment where our people and agencies easily work and create together around the world, extending our reach across Europe, Asia, Africa and Latin America.

Our Unlimited Group award-winning health agency partners include:

Health Unlimited: Integrated global healthcare communications

Cooney Waters Unlimited: US-based healthcare marketing communications specialists

DJM PAN Unlimited: UK & US-based healthcare digital and experiential agency

Liberation Unlimited: Boutique healthcare communications agency

Loooped: Delivering creative engagement for lasting change

Red Door Unlimited: EU-based healthcare communications specialists

Rock Unlimited: Strategic medical communications consultancy